Telefónica, the Spanish broadcaster that held a 99.7% stake in Endemol Investment Holding (which indirectly owns 75% of Endemol), recently signed an agreement to sell its stake to a newly incorporated vehicle.

Said vehicle is equally owned by Mediacinco Cartera, a new entity owned by Italy's Mediaset; GS Capital Partners VI Fund, a Goldman Sachs fund; and Cyrte Fund II, an investment vehicle in which Endemol co-founder John de Mol has a share.

The deal is priced at €2.6 billion (US$3.5 billion), which represents a capital gain of nearly €1.4 billion ($1.9 billion) for Telefónica. The agreement also requires that the consortium will make an unconditional bid for the remaining 25% of Endemol as soon as the deal is finalized.