Editor's Notes
The view from here
Dorothy Crompton joins Eyeworks Distribution
Endemol launches international sets for its formats
Sparks Network to shop Battle of the Blades globally
BuzzTaxi's factual entertainment and docs drive sales
Orbita Max and Explora Films to distribute 'Arabia' internationally
Windfall Films adds to its development team
Compact Media Group renews pact with All3Media International's for secondary rights rep
Filming begins for Discovery's new Bear Grylls series
ITV Studios NY signs deal with Joseph Livecchi
Screen Australia's Indigenous Department head leaves
PBS to launch doc on Facebook
OWN adds to its executive team
Passing up cable TV to watch online
Documentary maker analyses ethics in edit suite
Actor and 'Two Coreys' star Corey Haim dies
Mayor of Taiji, Japan protests 'The Cove' Oscar win
Oscar nod doesn't guarantee increased audiences for docs
Huffington Post talks Oscar docs
Founder of Babelgum and Fastweb arrested
BBC to make major cuts: report The view from here
Random musings on the non-fiction biz
Our take on current and past film and TV projects
Industry experts offer their take
| by: | Jun 1, 2006 |
Traditional skeds filled with primetime shows and appointment viewing are as passé as skinny white neckties - at least that's the mentality at Al Gore co-founded cablecaster Current TV. That's why the mostly non-fiction network tapped into current media consumption habits to create a schedule filled entirely with short-form programming, what the us net calls the "TV equivalent of an iPod shuffle." Aimed at the 18- to 34-year-old demo, Current TV launched in August 2005 and covers varying topics like fashion, music, spirituality and politics in 15-second to five-minute segments it calls "pods."
Quirky terminology aside, the network is now available in 28 million households. Pushing it forward is CEO and co-founder Joel Hyatt. If his track record for making innovative ideas work against the odds is any indication (Hyatt once successfully challenged the US legal establishment to provide affordable services to families in need), Current's pod concept may start a new trend in scheduling.
Commenting on Current's mission to generate a new kind of TV for viewers, Hyatt has used a quote from Orson Welles: "Don't give them what you think they want. Give them what they never thought was possible." As long as you keep it short.
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Register today for the Factual Entertainment Forum for only US$450* (includes admission to conference and the Factual Entertainment Awards presentation).
Register online or by calling Joel Pinto at 1-416-408-2300 ext. 650.
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