Editor's Notes
The view from here
NEWS FEED
Web TV gains popularity- First Hand offers new fall fare
- Michael Moore film will be released as free Internet download
- Doc/Fest will host NFB cross media challenge
- Deadline entry for Wildlife Vaasa Int'l Nature film fest nears
- DCD snags factual exec from Endemol
- Fall brings change at Icarus Films
- Mexico's TV Azteca picks up Lightworks' fare
- ROSCAR call for entries
- DRG expands to North America
More »
ON THE WEB
- Paris the manipulative heiress
- TIFF shows free docs outside
- How VP candidate Sarah Palin compares to reality TV
- A close look at NextFilm
- TrueTube: Human rights are not for everyone
- 82-year-old cuts a rug on Dancing with the Stars
- American Idol winner is singing the (financial) blues
- America fascinated with fat? NY Times
- Is Google laying underwater cables?
- Is Sony auctioning a walk-on in Spiderman 4?
More »
COMMUNITY
Real Reviews
Our take on current and past film and TV projects
Real Insights
Industry experts offer their take
Cover Story - The Global 100
US: Reveille
| by: | Apr 1, 2006 |
Reveille
Universal City, US
No Web
Any company that can make a hit series out of a weight loss show demonstrates a nose for success. Reveille was launched in March 2002, and focuses on scripted and alternative formats such as NBC hit The Biggest Loser. The company describes itself as a world leader in creating integrated marketing opportunities for advertisers, as demonstrated by its partnership with advertising conglom the Interpublic Group for NBC's The Restaurant and Blow Out on Bravo.
The company was launched by Ben Silverman, former head of international packaging at the William Morris Agency. Silverman is also EP of NBC's take of the BBC comedy The Office.
Recent titles: Million Dollar Hoax, The Biggest Loser
Employees: 20
Hours this year: 140
Upcoming includes: Celebrity Cooking Showdown (NBC), Solved (NBC), The Biggest Loser US, UK and Australia
